Great Article about Incremental Innovation

Still working on my personal mission statement, but wanted to share this mashable article on innovation.

One of my first posts (What do IV Bags and Reeboks Have in Common?) was about taking something already in existence and combining it with something else existing, completely unrelated, to make the first thing better. This post on mashable articulates why that’s so successful: it isn’t driven by market demand, it drives market demand.

I’m actually surprised they used the Ford assembly line as an example without referencing this famous Henry Ford quote: “If I’d asked customers what they wanted, they would have said ‘a faster horse.'” This quote really hits the nail on the head. The best innovations don’t just make the way we currently live better, they completely change the way we live. Love ’em or hate ’em, it’s hard to dispute Apple’s reputation for innovation. Apple didn’t make a better portable CD player, they made an iPod. Then an iPhone. Then an iPad. What next?

Check out the article here: Why the Best Innovations Are About Relevance, Not Invention


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